Dentist SEO, Web Design & Digital Media
Creating a Marketing Plan for Dentists
Marketing is at the core of any business, and it is important to do it right. You don’t want to spend a lot of money and not see good results from the marketing campaign. With the right approach, a dentist will be able to reach new customers. There are some who don’t see the importance of having a marketing plan, just pay for an ad and leave it at that. Having a good plan will help you get results and also avoid wasting your money. When you have a plan in place, you will know what needs to be done and what needs to be avoided.
It is important to invest time and effort into the process of creating a marketing plan because you want a solid foundation that will be able to get more results in both in the short term and long term. The step-by-step guide below will help you in creating a dental marketing plan that will help you in reaching new patients.
Start with Your Branding
Many dental practices will jump to marketing without even thinking about their branding. Before you start marketing, ask yourself what is it that sets you apart? What are you offering that others don’t? Do you have believes that set you apart?
It is hard to move forward when you don’t even understand what your brand is and what it is you are offering your clients that your competition is not. Branding will tie to your site design, logo, and even the voice you use on social media. You need a distinct brand that people will remember.
Identifying the Target Audience
Once you have your brand set up, you will need to identify your target audience. The target audience will depend on your brand and your speciality. When looking at the audience, you should be appealing to the decision makers. If you are a pediatric dentist, you will be appealing to the mothers and not the children. If you have specialized in cosmetic services, you will be better off targeting people with high amounts of disposable income.
If you are going to target more than one audience, you will need to create an individual plan for each one of them.
Researching Your Competition
Looking at your competition will give you a rough idea of what it is they do. Look at their pricing, branding, and service then see how you can do things differently. Doing this will allow you to be competitive. There are many tools you can use to look at their marketing campaigns. Keep in mind what you are doing is not copying them, but making it better and making it your own.
Creating a Unique Value Proposition
You have finally identified your audience. If you have many niches, just choose one when getting started. Consider what your competition is doing and whether you can offer patients something unique and valuable to them. Maybe you offer weekend and late hours or appointments. Use it when marketing because it will help you in attracting patients.
What is the right amount to spend on a marketing campaign? This is an important part of any dental marketing plan because it will determine which channels you are going to use and how much you can market through them. When it comes to evaluation of budget, you should consider the estimated customer acquisition costs if you don’t know then weight against the profit you expect from the average patient. If you find that the cost of acquiring the customer is lower than the profit, you can invest more.
Choosing Marketing Methods and Platforms
There is a wide range of options when it comes to marketing platforms. Some common options include;
Dentist SEO – Search Engine Optimisation Services
This has become a must for any marketing plan. The number of people accessing the internet has continued to increase, and this means your prospective customers are online too. SEO has a high return on investment because you are targeting people who are already interested in what you are offering. You don’t have to convince them that they need your services, all you have to do is convince them that you are the right choice.
Social Media Marketing
Billions of people are using social media, and this has made it a must for any business marketing online. Having a good social media marketing plan in place will give you good results.
There are many other methods you can employ in your marketing campaign.
Once you have a good plan in place, you will run the campaign. During the campaign, you need to use tools to track so you can see what’s working and what isn’t. You will then invest more in what is working and stop wasting money on what doesn’t work.
With the right approach, you should be able to see results and a good return on your investment. Keep working on your marketing plan so you keep getting maximum returns.